This program is for you if you want the benefits of transformation: an enterprise that succeeds in an age of constant change.

And if you:

• Are ready to lead or work on a transformation project; or
• Seek to build a skills premium for your team, work unit or department; or
• Just want to keep up with the changes affecting business and work for your own professional benefit.

You will achieve these and more as you work through the actionable steps laid out over thirteen weekly topics.

It is especially designed for those who need to combine change with their normal business and operational priorities, such as small-medium business owners, not-for-profit managers, and business unit managers in larger firms.

This program is not for you if you:

• Are convinced that you should stick with whatever you are already doing because that is how you have always done things and it worked in the past; and/or
• Want to cherry-pick what you will or will not do before you have tried it. You cannot be a good judge of what will work if you have never done it before.

If you want to keep doing things in the ways you have been, and stick with the familiar, it should be self-evident that a transformation is impossible. The same thing done differently is not a transformation either. You can't be both transformative and be attached to your own methods, no matter how well they worked in the past.

It doesn't mean that everything you have done before is not important. You will see that one of the key themes of transformation is building on your strengths and capabilities. It's the old-school industrial methods, not your advantages, that a transformation will target.

Think of this program like going to the dance.

If you don't already know how dance, hoping that you will learn when you get there is hardly a plan for success. Sure, you could wing it on the night, but moving while music is playing isn't dancing.

When digital change brings opportunity, why be a wallflower in the most significant period of economic and social change we have ever seen?

Bottom line:

If you are looking to seriously ramp up your organisational or personal performance by catching the digital change wave, this is for you.